Título | Microsoft TV Commercial |
Agencia | m:united/McCann |
Campaña | 3D Holiday |
Anunciante | Microsoft |
Marca | Windows |
Fecha de primera difusión/publicación | 2017 / 12 |
Sector Empresarial | Electrónica doméstica y audiovisual |
Filosofía | Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story. The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs. |
Medio | Televisión y Cine |
Duración | |
VFX | MPC NY |
Postproducción | MPC LA |
Marketing Manager | Hannah Westing |
Marketing Manager | Danna Brokaw (Global) |
Global Brand Marketing | Dawn Novak |
General Manager | Deana Singleton |
Director | Jenny Leahy |
Brand Manager | Kathleen Hall |
Director artístico | Alberto Cerriteno (Windows Next) |
3D Supervisor | Chris Bernier |
2D Animation and Compositing | Tobey Lindback (Lead) |
SR Social Strategist | Jordan Berger |
Producer | Mel Senecal |
Designer | Andre DeCastro |
Director de proyectos | Jessica Jacobson |
Project Director | Stella Warkman |
Producer | Monique Fitzpatrick |
President | John Dunleavy |
Music Producer | Eric Johnson |
Music Producer | Sam Belkin (associate) |
Managing Director | Kevin Nelson |
Head of Integrated Production | Aaron Kovan |
Group Strategy Director | Todd Sussman |
SVP, group account director | Darla Price |
SVP, group account director | Sarah Keiber |
Global Strategy Director | Michelle Kiely |
Founder | Andrew Panay Founder Blk Ops |
Executive Creative Director | Daniela Vojta (EVP) |
Executive Creative Director | Susan Young |
Productor digital | Sean Flanigan |
Productor digital | Charlotte Popper |
Creative technologist | Alicia Foor |
Director creativo | Todd Brown |
Director creativo | Dan Kim |
Responsable de conceptos / redactor | Elina Rudkovskaya |
Chief Creative Operations Officer | Brian Klugman CCO Blk Ops |
Jefe de cuentas | Ellie Choi |
Jefe de cuentas | Molly Raker |
Director de cuentas | Tina Galley (Exec) |
Director de cuentas | Pat Six |
Media Agency | Carat |
Sound Mix and Design | Heard City |
Montador | Ethan Simmons |
Montador | Catherine Gionfriddo |
VFX Supervisor | Rob Hodgson |
Producer | Katie Buckley |
Producer | Matthew Loranger |
Colourist | Adrian Seery |
Productora | The Director’s Bureau |
Managing Director | Camila de Biaggi |
Head of Production | Brendan Kahn |
Animation Director | Marc Smith & MPC Creative |
Responsable de la creación | Tom Murphy |