DWP - "Somewhere out there"

M&C Saatchi Group

M&C Saatchi Group Global

4346

This ad is part of the ACT Responsible Collection

Marca: DWP
País: Reino Unido

Anunciante: Department for Work and Pensions

Título	Somewhere out there
Agencia	M&C Saatchi Group
Campaña	Somewhere out there
Anunciante	Department for Work and Pensions
Marca	DWP
Fecha de primera difusión/publicación	2021 / 7
Sector Empresarial	Gobierno y otras instituciones
Filosofía	As the labour market recovers from the impact of the Coronavirus pandemic in the UK, DWP has partnered with M&C Saatchi to develop a campaign helping jobseekers, those on furlough and ‘the worried working’ to see their strengths differently, and encourage them to discover support, training and advice on finding their next opportunity. Based on the insight that many jobseekers feel lost in the current labour market, but are keen to put their strengths to work, “Somewhere out there” encourages people to find what they are looking for from work rather than focusing solely on gaining employment. The line “We’ll help you find it” positions JobHelp as the tool that can help you find whatever “it” is for you – whether that’s support, training or a new role. The simple pleasures we gain from work, like a new mate or a payday treat, fulfil lots of emotional needs, so helping people find work is also helping them find self-esteem, comradery, financial security and pride. Searching JobHelp is an opportunity for discovery and reminds people they have options, including a job they never even knew existed.
Medio	Integrated Media/360 Activation
Duración	46 seconds
Empresa de creación sonora	Wave Studios
Productora	Academy Films
Realizador	Vince Squibb
Responsable de cuentas de agencia	Christian Davis
Responsable de cuentas de agencia	Tabby Powell-Tuck
Responsable de cuentas de agencia	Siri Montague
Director ejecutivo de creación	Matt Lee
Miembro del equipo creativo	Jon Fox
Miembro del equipo creativo	Greg Milbourne
Senior Film Producer	Gareth Williams
Creative Producer	Ed Day
Productor ejecutivo	Simon Cooper
Productor de la productora	Ash Lockmun
Productor delegado	Dave Birchall
Production Coordinator	Callum Crozier
Productor delegado	Skye Goulding
Casting	Claire Catterson
Director de fotografía	Alex Melman
Jefe de decorados	Jane Carroll
Costume Designer	Steven Spencer
Montador	Paul Watts
Edit House	The Quarry
Edit Producer	Tor Adams
Sound Designer	Parv Thind
Productor de sonido	Rebecca Boswell
Postproducción	Youngster
Colorista	Seamus O’Kane
Postproducción	Ian Harland
Hair & Make-Up Artist	Louise McCann