Lifebuoy - "I am a little girl"

Grey Karachi, Pakistán

4734

Marca: Lifebuoy
País: Pakistán

Anunciante: Unilever

Título	I am a little girl
Título (Lengua original)	Mein Choti Si Aik Ladki Hoon
Agencia	Grey
Campaña	I am a little girl
Anunciante	Unilever
Marca	Lifebuoy
Fecha de primera difusión/publicación	2022 / 3
Sector Empresarial	Champús y acondicionadores
Filosofía	Lifebuoy Shampoo has always championed the cause of girl child education, and the importance of reinforcing the support that allows our little girls to dream gets greater every day. We took an important and monumental step forward. Taking an age old poem, we got the ever-inspiring Zehra Nigah to rewrite it from the excited gaze of a little girl. Showing her question why she should be held back, question do her dreams not have a right to be represented? With the support and partnership of the Government of Pakistan and the School Education Department of the Government of Punjab the full poem, penned by Zehra Nigah will now be included into textbooks. This is just the beginning. To be able to drive change at the grassroots is a dream for us, and we could not be any prouder of Lifebuoy Shampoo to pick up this mantle for all the little girls of Pakistan.
Medio	Interactivo
Duración	71 seconds
Chief Executive Officer (CEO)	Sara Koraishy
Director creativo	Yawar Iqbal
Chief Communications & PR Officer	Huma Qureshi
Business Director	Nadir Zia
Senior Account Manager	Mushtaq Abdullah
Jefe del grupo de creación	Mehr Hamid
Creative Manager	Iman Abro
Creative Manager	Gulrukh Rizvi
Social Media Manager	Laila Rizvi
Social Media Manager	Maheen Lodhi
Director creativo	Saad Saif
Consultant	Ziyad Broker
Consultant	Zeina Broker
Autor de letras	Zeb Bangash
Director de publicidad	Asima Haq
Director de publicidad	Zaeem Azhar Khan
Director de publicidad	Faizan Zaheer
Director de publicidad	Marium Khan