| Título | Canal & River Trust |
| Agencia | The Gate |
| Campaña | Canal & River Trust |
| Anunciante | Canal & River Trust |
| Marca | Canal & River Trust |
| Fecha de primera difusión/publicación | 2019 / 7 |
| Sector Empresarial | Gobierno y otras instituciones |
| Filosofía | Canal & River Trust, the charity that looks after 2,000 miles of waterways, has launched a new campaign, created by The Gate London, to encourage people to recharge by their local canal or river. Research shows the more time people spend on and along the Trust’s canals and rivers, the happier and healthier they can feel. With concerns around mental and physical health across the UK, there’s never been a better time to take a break from the noisy, busy streets in towns and cities and get out onto the towpath, MSQ Partners’ The Gate London were tasked with creating the campaign and building awareness of the Trust amongst the eight & million people living close to a Canal & River Trust’s waterway in England and Wales. The campaign highlights the important role the Trust’s canals and rivers play in providing free-to-visit space that are, in most cases, just a short walk from people’s homes and offices. At the heart of the campaign is a character called Well-B, who acts as a visual proxy for wellbeing – a simple and endearing way of showing how we all feel inside when we need to recharge. In a 30 second TV spot, which first airs on Monday 15th July, we follow Well-B on a journey from the grey hustle and bustle of modern life, to the calm and tranquil oasis of a local canal. Throughout the journey, Well-B’s monitor provides a visual way of expressing wellbeing levels, whilst putting Canal & River Trust at the heart of the character and campaign. |
| Medio | Televisión |
| Duración | |
| Head of Marketing | Nicky Wakeford |
| Marketing Manager | Claire Thomson |
| Director ejecutivo de creación | Beri Cheetham |
| Miembro del equipo creativo | Hugo Bone |
| Miembro del equipo creativo | John Osborne |
| Miembro del equipo creativo | Rickie Marsden |
| Miembro del equipo creativo | Martyn Goh |
| Miembro del equipo creativo | Claire Phillips |
| Productor de la agencia | Georgina Best |
| Director de cuentas | Sam Dempsey |
| Planificador estratégico | Anna Hutson |
| Media Planner | Kelly Church |
| Media Agency | The Gate |
| Productora | Fond Films |
| Productor | Ray Allan |
| Realizador | Ben Craig |
| Montaje | Cut and Run London |
| Montador | Matt Prickett |
| Postproducción | No. 8 |
| Post-production Producer | Tracey Gascoyne |
| Post-production Producer | Charlotte Shearsmith |
| Colorista | Duncan Russell |
| Audio Post Production | No. 8 |