Hugo Bone

I'm Executive Creative Director at AML Group.

We come up with 'simple ideas for a complicated world'. Since my arrival there, running a growing creative and design team, I've been making those ideas much bigger, and much better.

Before AML, I was a creative director at The Gate. Before that, I was a creative at VCCP, BBH, Havas, R/GA and more.

I've made all kinds of well-known work to sell things for people like Virgin Media and O2 and Audi and Chiltern Trains and look at me rambling on.

It's not just about the advertising though, since you ask. I've also written, directed, produced and edited a short film that was an Official Selection at the London Independent Film Festival 2013.

And my second short film is currently in pre-production.

So that's nice.