Maurizio Arosio
Chief Digital Officer at Havas Milan
Milan, Italia
TítuloLamborghini Real Lover
Agencia
Campaña Lamborghini Real Lover
Anunciante Volkswagen Group
Marca Lamborghini
Fecha de primera difusión/publicación 2019 / 1
Sector Empresarial Automotor
Filosofía Sant’Agata Bolognese Motor Company ended 2018 celebrating its fans community with the quest of the Lamborghini #RealLover, right before Christmas. The campaign has been conceived both as a prank and a challenge. It took place inside and outside a toy store. Among the kids that were told all the Lamborghini models went out of stock, only one resisted and refused any other Super Sports Cars model. Outside the store he found the greatest surprise ever.
Medio Case Study
Duración
Director ejecutivo de creación
Creative Director
Creative Director
Director artístico
Fotógrafo
Account Director
Ejecutivo de cuentas
Chief Digital Officer
Chief Digital Officer
Social Media Manager
Producer
Production Company
Music

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