Amina Elmallawany
Zürich, Suiza
TítuloGrisons Golf Forte 45'000
Agencia
Campaña Grisons Golf Forte 45'000
Anunciante Graubuenden Ferien
Marca Graubuenden Ferien
Fecha de primera difusión/publicación 2019
Sector Empresarial Destinaciones (Países y lugares)
Sinopsis Mailing is at the core of this idea since the main tool of this campaign is a cure in the shape of a mailing containing six golf balls. The preparation, including a package insert that humorously describes the beneficial effects and strong side effects of playing golf, was available over the counter via the Graubünden Golf website. ‒ The first edition of 30000 golf preparations sold out in just a week. ‒ 15.000 mailings were sent from consumer to consumer
Medio Impresiones Colaterales y de Marketing Directo
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Realizador
Gráfico
Gráfico
Productor de la agencia
Productora
Empresa de creación sonora
Media Relations Manager
Consultant
Voice
Voice
Responsable de la creación

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