Título | Grisons Golf Forte 45'000 |
Agencia | Jung von Matt/Limmat Werbeagentur AG |
Campaña | Grisons Golf Forte 45'000 |
Anunciante | Graubuenden Ferien |
Marca | Graubuenden Ferien |
Fecha de primera difusión/publicación | 2019 |
Sector Empresarial | Destinaciones (Países y lugares) |
Sinopsis | Mailing is at the core of this idea since the main tool of this campaign is a cure in the shape of a mailing containing six golf balls. The preparation, including a package insert that humorously describes the beneficial effects and strong side effects of playing golf, was available over the counter via the Graubünden Golf website. ‒ The first edition of 30000 golf preparations sold out in just a week. ‒ 15.000 mailings were sent from consumer to consumer |
Medio | Impresiones Colaterales y de Marketing Directo |
Director creativo | Adrian Merz |
Director creativo | Alain Eicher |
Director artístico | Lukas Frischknecht |
Director artístico | Lukas Wietlisbach |
Responsable de conceptos / redactor | Lukas Amgwerd |
Responsable de conceptos / redactor | Maren Beck |
Realizador | Sebastian Kuehne |
Gráfico | Amina Elmallawany |
Gráfico | Fabrizio Rutishauser |
Productor de la agencia | Pepe Kaegi |
Productora | Rocket Film |
Empresa de creación sonora | Jingle Jungle |
Media Relations Manager | Michel Nellen |
Consultant | Marie Vuilleumier |
Voice | Sergio Greco |
Voice | Claudio Zuccolini |
Responsable de la creación | Dennis Löck |