Communications Manager at McCann Demand

ING Bank - "Retirement Goals"

McCann Prague

McCann Prague Praha, República Checa

9602

Marca: ING Bank
País: República Checa

Anunciante: ING Group

Título	Retirement Goals
Agencia	McCann Prague
Campaña	ING Bank 2018
Anunciante	ING Group
Marca	ING Bank
Fecha de primera difusión/publicación	2018 / 11
Sector Empresarial	Banca, finanzas, legislación y seguros
Filosofía	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Medio	Televisión
Duración	20 seconds
Responsable de la creación	Razvan Capanescu
Director del grupo de creación	Jiří Horut
Marketing Director	Nik Van Dam
Productora	Armada Films s.r.o.
Postproducción	RUR
Director	Robert Nylund
Director de fotografía	Martin Matiasek
Editor	Lenka Hojková
Director artístico	Hayley Smith
Director artístico	Jiří Horut
Responsable de conceptos / redactor	Aidan Whitley
Responsable de conceptos / redactor	Aleš Brichta
Account Director	Hana Prokopová
Account Director	Jaroslav Malina
Responsable de cuentas de agencia	Eliška Menclová
PR Officer	Alice Reindlová
Head of Media Production	Jitka Baldwin
Producer	Filip Sirový
Producer	Christian Zethner
Line Producer	Petr Slavik
Audio Post Production	Soundsquare