Alice Reindlová
PR Communications Manager at McCann Prague
Praha, República Checa
TítuloRetirement Goals
Campaña ING Bank 2018
Anunciante ING Group
Marca ING Bank
Fecha de primera difusión/publicación
Sector Empresarial Banca, finanzas, legislación y seguros
Filosofía ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Medio Televisión
Responsable de la creación
Director del grupo de creación
Marketing Director
Director de fotografía
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Account Director
Account Director
Responsable de cuentas de agencia
PR Officer
Head of Media Production
Line Producer
Audio Post Production

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