Mastercard - "Fingerprints_woman"

McCann Prague

McCann Prague Praha, República Checa

6957

Marca: Mastercard
País: República Checa

Anunciante: Mastercard Europe

Título	Fingerprints_woman
Agencia	McCann Prague
Campaña	Fingerprints Portraits
Anunciante	Mastercard Europe
Marca	Mastercard
Fecha de primera difusión/publicación	2019 / 4
Sector Empresarial	Tarjetas de crédito
Lema	Mastercard ID Check. Now you can use both Touch ID and Face ID for more security.
Sinopsis	Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - ﬁngerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only ﬁngerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment.
Medio	Cartel
President Creative Europe, Global ECD	Adrian Botan
Responsable de la creación	Razvan Capanescu
Director ejecutivo de creación	Roy Cohen
Senior Creative	Juan Ignacio Peirano
Senior Creative	Hetu Negri
Creative Excellence Manager Europe	Carmen Bistrian
PR & Communications	Alice Reindlová
Director del grupo de creación	Klara Palmer
Productor de la agencia	Antonin Milata
DTP	Robert Benjamin Mulderer
Director artístico	Ondřej Kroupa
Director artístico	Otakar Čihák
Responsable de conceptos / redactor	Adam Roučka
Painter	Jan Petrov
Senior Account Manager	Ruta Buciunaite
Director de cuentas	Radka Bušová
Responsable de cuentas de agencia	Monika Semerádová
Productor de la agencia	Kamila Tehranian
Movie Director	Ondřej Urbanec