Título | Like a Surgeon |
Agencia | McCann Prague |
Campaña | Like a Surgeon |
Anunciante | ING Bank |
Marca | ING Bank |
Fecha de primera difusión/publicación | 2018 / 8 |
Sector Empresarial | Banca, finanzas, legislación y seguros |
Sinopsis | ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free |
Filosofía | Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. |
Medio | Televisión |
Duración | |
Producer | Filip Sirový |
Responsable de la creación | Razvan Capanescu |
Director | Robert Nylund |
Producer | Christian Zethner |
PR Officer | Alice Reindlová |
Director artístico | Jiří Horut |
Director del grupo de creación | Jiří Horut |
Director artístico | Hayley Smith |
Responsable de conceptos / redactor | Aidan Whitley |
Responsable de conceptos / redactor | Aleš Brichta |
Director de cuentas | Jaroslav Malina |
Director de cuentas | Hana Prokopová |
Responsable de cuentas de agencia | Eliška Menclová |
Post-production | RUR |
Director de fotografía | Martin Matiášek |
Montador | Lenka Hojková |
Head of Media Production | Jitka Baldwin |
Productor delegado | Petr Slavik |
Productora | Armada Films |
Audio Post-production | Soundsquare |