Título | Retirement goals |
Agencia | McCann Prague |
Campaña | Retirement Goals |
Anunciante | ING Bank |
Marca | ING Bank Česká Republika |
Fecha de primera difusión/publicación | 2018 / 6 |
Sector Empresarial | Banca, finanzas, legislación y seguros |
Filosofía | Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. |
Problema | ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free |
Medio | Televisión |
Duración | |
Productora | Armada Films |
Director artístico | Hayley Smith |
Director artístico | Jiří Horut |
Director del grupo de creación | Jiří Horut |
Responsable de la creación | Razvan Capanescu |
Responsable de conceptos / redactor | Aidan Whitley |
Responsable de conceptos / redactor | Aleš Brichta |
Realizador | Robert Nylund |
Director de fotografía | Martin Matiášek |
Productor delegado | Petr Slavik |
Productor | Christian Zethner |
Productor | Filip Sirový |
Director de cuentas | Jaroslav Malina |
Director de cuentas | Hana Prokopová |
Responsable de cuentas de agencia | Eliška Menclová |
Montador | Lenka Hojková |
Pr Officer | Alice Reindlová |
Post-production | RUR |
Head of Media Production | Jitka Baldwin |
Audio Post Production | Soundsquare |