Ed Rzasa

Ed’s business career began at Leo Burnett Advertising Agency in Chicago. He joined Bayer Bess Vanderwarker advertising agency in 1987 as vice president of strategic planning where he continued to work for some of the best brands in the world. In 1994, Ed joined Boston Chicken as vice president of concept and helped grow it into the world’s largest home-meal-replacement restaurant.
Ed joined SRG as a senior consultant in 1997. He has led the development of breakthrough new products for Hershey, Sabra, and Del Monte, and he created positioning architectures for Schick-Wilkinson Sword, HomeInstead Senior Care, and Einstein Bros Bagels. He currently leads our Innovation, Culinary, and Design practice.