Mastercard / Conservation International - "African Forest Elephant"

McCann XBC

McCann XBC New York, Estados Unidos

4128

This ad is part of the ACT Responsible Collection

Marca: Mastercard / Conservation International
País: Estados Unidos

Anunciante: Mastercard International

Título	African Forest Elephant
Agencia	McCann XBC
Campaña	Extinction
Anunciante	Mastercard International
Marca	Mastercard / Conservation International
Fecha de primera difusión/publicación	2021 / 6
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife. The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species. Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur.
Medio	Prensa y publicaciones
Duración	30 seconds
Global Executive Creative Director	Pierre Lipton
Global Executive Creative Director	Adrian Botan
Regional Chief Creative Officer	Adrian Botan
Director ejecutivo de creación	Cinzia Crociani
Director ejecutivo de creación	Pete Jones
Director creativo	ARTUR LIPORI
Director creativo	Carlo Rebello
Director artístico	Marina Ferraz
Responsable de conceptos / redactor	Ana Miraglia
Associate Design Director	Mook Phoungbut
Global Strategy Director	Oriol Bombí
Strategy Director	Justin Ballheim
Integrated Producer	Wendy Leahy
Productora	CRAFT
Empresa de creación sonora	Jamute