Le Drugstore Parisien - "The Parisian Rendez-Vous"

Wunderman

Wunderman Boulogne-Billancourt, Francia

13636

Título	The Parisian Rendez-Vous
Agencia	Wunderman
Campaña	The Parisian Rendez-Vous
Anunciante	Le Drugstore Parisien
Marca	Le Drugstore Parisien
Fecha de primera difusión/publicación	2019
Sector Empresarial	Venta al detalle, distribución y cadenas de restaurantes
Sinopsis	Parisians use self-service electric scooters on a daily basis. So one night, the agency borrowed all the scooters in the area and parked them in front of its client's store, Le Drugstore Parisien. The next day, when people searched for scooters on their apps, they found...the store. Scooters had become media! The agency even hijacked the scooters' GPS trackers to drive people to the store via the app. And to ensure a constant supply of scooters, users who parked one in front of the store were rewarded with discounts.
Medio	Case Study
Duración	116 seconds
Chief Executive Officer (CEO)	Vincent Druguet
Director ejecutivo de creación	Thomas Derouault
Managing Director	Florent Depoisier
Head of Strategy	Virgile Brodziak
Director creativo	Paul-Emile Raymond
Director creativo	Adrien Mancel
Director artístico	Florian Amoneau
Responsable de conceptos / redactor	Thomas Blanc
Director de proyectos	Solenn Laurent
Senior Project Manager	Etienne Pernet
Motion Designer	Thomas Mouilley
Montador	Agathe Soula
Responsable de la producción	Raphael Fruchard
Productor	Martin Sumeire