| Título | Monster |
| Agencia | Engine UK |
| Campaña | Monster |
| Anunciante | moneysupermarket.com |
| Marca | MoneySupermarket |
| Fecha de primera difusión/publicación | 2021 / 3 |
| Sector Empresarial | Servicios financieros en línea |
| Sinopsis | The ad opens with actor Matt Berry’s voiceover explaining that The Money Calm Bull has just saved £200 insuring his red sports car - before the monster stamps on the car with his foot, roaring fiercely into the face of our hero. True to form, the Money Calm Bull keeps “as calm as caramel” as the foul-breathed, slobbering, skyscraper-tall monstrosity maliciously mashes his motor. |
| Filosofía | MoneySuperMarket’s iconic Money Calm Bull makes its swansong in the last campaign for the brand by ENGINE Creative. Even in the most anxiety-inducing scenarios, the Money Calm Bull is uncharacteristically calm because its bills are under control with MoneySuperMarket. Having previously stayed calm in a china shop and even astride an asteroid about to hit earth, this campaign sees the Money Calm Bull calmly facing off a Godzilla-style beast in a car park. The TV ad, called ‘Monster’, will premiere on TV on Sunday 21st March and will run across VOD, social and online for the next three months. |
| Medio | Televisión |
| Duración | |
| Montaje | Tenthree |
| Director de publicidad | Mel Stonier |
| Director de publicidad | Rebecca Williamson |
| Responsable de la creación | Billy Faithfull |
| Chief Strategy Officer | Gen Kobayashi |
| Director creativo | Christopher Ringsell |
| Miembro del equipo creativo | Charlie Gee |
| Miembro del equipo creativo | Tian Murphy |
| Productor de la agencia | Victoria Doran |
| Integrated Project Director | Liz Boothby |
| Senior Strategist | Simon Butcher |
| Account Management | Louise Hayward |
| Account Management | Alex Worthington |
| Account Management | Marianne Roberts |
| Account Management | Brittaney Anderson |
| Account Management | Toby Moynan |
| Account Management | Clare Walker |
| Productora | Untold Studios |
| Productor ejecutivo | Tessa Wood |
| Agency Executive Producer | Debbie Impett |
| Productor | Jonny Kight |
| Realizador | Diarmid Harrison-Murray |
| Director de fotografía | Patrick Meller |
| VFX Studio | Untold Studios |
| Director creativo | David Fleet |
| Productor ejecutivo | Ian Berry |
| Productor | Ellie Joseph |
| Production Assistant | Jordan Malonga |
| VFX Lead | Rebecca Clay |
| VFX Lead | Martino Madeddu |
| Asset Supervisor | Ashley Tilley |
| Animation Supervisor | Tim Van-Hussen |
| Rigging Supervisor | Brad Noble |
| Color Grade Company | Black Kite Studios |
| Grade | George Kyriacou |
| Montador | Brendan Jenkins |
| Sound Designer | Ben Leeves |
| Audio house | Jungle Sound |
| Compositor de música | Jonathan Dreyfus |
| Compositor de música | Amy Andersen |
| Music Production House and Publisher | Stare Crazy |
| Media Team | Tim Williams |
| Media Team | Charlotte Baker |
| Media Team | Stephen Lattimore |
| Media Agency | MediaCom |
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