Churchill Insurance - "Even a Dragon can Chill "

Engine UK

Engine UK London, Reino Unido

6683

Marca: Churchill Insurance
País: Reino Unido

Anunciante: Churchill Insurance

Título	Even a Dragon can Chill
Agencia	Engine UK
Campaña	Little Chapters of Chill
Anunciante	Churchill Insurance
Marca	Churchill Insurance
Fecha de primera difusión/publicación	2020 / 6
Sector Empresarial	Seguros
Filosofía	Churchill, working with creative agency ENGINE, has launched “Little Chapters of Chill”, a series of free audio books designed to take 4-7-year olds through mindfulness techniques, in partnership with children’s author Sue Pickford and author and podcast host Giovanna Fletcher. Originally planned for the summer to help kids ‘chill’ in the back of the car during long summer drives, Churchill recognised the pressure parents are under trying to keep children focussed on schoolwork and entertained and brought forward the launch date of the audiobooks to help the little ones, and the big ones, chill at home instead. “Little Chapters of Chill” are narrated by Giovanna Fletcher, host of the hit podcast “Happy Mum, Happy Baby”, and written by qualified meditation guide and author Sue Pickford, whose book “Chinglish” was named by the Guardian as one of the ‘Top Children’s Books of 2019’. The five audiobooks, conceived by ENGINE, take the listener on fun, calming adventures with Churchie the dog. The stories are specially designed to keep children entertained, while also supporting better mental health practices through mindfulness exercises. As Churchie meets and greets all sorts of characters, listeners are encouraged to take part in a mindfulness exercise to help them ‘chill’. From breathing exercises that help your body relax, to listening techniques to improve your awareness of the world around you – the audiobooks are both a great listen and a useful tool to calm the mind and reduce stress.
Medio	Interactivo
Duración	618 seconds
Responsable de la creación	Billy Faithfull
Director creativo	Richard Nott
Director creativo	David Dearlove
Miembro del equipo creativo	Nick Coates
Miembro del equipo creativo	Gabriella Kohli
Account Management	Emma Marsland
Account Management	Chris Moger
Account Management	Gabriella Ghigi
Strategist	Duncan McLauchlan
Strategist	Gemma Glover
Strategist	Katherine Morris
Strategist	Elisa Edmonds
Strategist	David Blackett
Design Lead	Jacinto Caetano
Motion Design Lead	Patrick Gibson
Diseñador	Matt Baines
Diseñador	Lee Manning
Diseñador	Abbi Chard
Director de proyectos	Sophie Richaume
Productora	Listen
Productor ejecutivo	Alex Smith
Productor	Madeleine Hickish
Business Director	Josh Adley
Ejecutivo de cuentas	Jessica Lipkin
Sound Engineer	David Thomas