Nicolás Pérez
Associate Creative Director at Schafer Condon Carter
Chicago, Estados Unidos
TítuloBurger King's Virtual Homecoming
Agencia
Campaña Burger King's Virtual Homecoming
Anunciante Burger King
Marca Burger King
Fecha de primera difusión/publicación 2020 / 8
Sector Empresarial Restaurantes y comida rápida
Lema The first Burger King you can visit online, to win Whoppers in real life
Sinopsis During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Filosofía The first Burger King you can visit online, to win Whoppers in real life
Problema During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon.
Resultado With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Medio Gaming
Duración
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