Fox premium - "Who?"

Ponce MullenLowe

Ponce MullenLowe Buenos Aires, Argentina

Premios

6649

Marca: Fox premium
País: Argentina

Anunciante: Fox Networks Group Latin America

Título	Who?
Agencia	Ponce MullenLowe
Campaña	Who?
Anunciante	Fox Networks Group Latin America
Marca	Fox premium
Posted	Noviembre 2018
Sector Empresarial	Servicios de telefonía de larga distancia
Sinopsis	In 2014 Fox Premium launched its TV/Digital platform.We developed a new brand territory based on the FOMO trend, that was translated in a new tagline “All those things you shouldn’t miss”.Afterwards we set a simple goal: making a campaign that feels more like entertainment than adv. We came up with a short film, where the FP platform is key.“WHO?” tells the story of a Hitman, who´s victim is Norman Reedus. As the Hitman does not know him, it is through FP that he is able to watch all the seasons and get to know his victim to do the job.
Medio	Web Film
Responsable de conceptos / redactor	Pedro Mairal
Responsable de conceptos / redactor	Hernan Ponce
Responsable de conceptos / redactor	Juan Pablo Carrizo
Responsable de conceptos / redactor	Jorge Zacher
Responsable de conceptos / redactor	Dante Zamboni
Responsable de conceptos / redactor	Ignacio Pérez De Muro
Responsable de conceptos / redactor	Eric Chaulet
Productora	Agosto Pinochet
Realizador	Nacho Gayán
Productor de la productora	Toni Montero
Productor de la productora	Luli Krämer
Productor de la agencia	Roberto Carsillo
Productor de la agencia	José Silva
Director de publicidad	Diego Reck
Director de publicidad	Gonzalo Fiure
Director de publicidad	André Takeda
Director de publicidad	Natalia Akel
Director de publicidad	Ernesto Sifredi
Strategist	Natalia Noya
Strategist	Heidi Zeuch
Strategist	Luz Pasman
Planificador de cuentas	Axel Malamud