NotCo - "Chicken"

AKQA Bloom

AKQA Bloom Miami, Estados Unidos

1228

This ad is part of the ACT Responsible Collection

Marca: NotCo
País: Estados Unidos

Anunciante: NotCo

Título	Chicken
Agencia	AKQA Bloom
Campaña	What Livestock Would Look Like If They Survived to Full Life Expectancy
Anunciante	NotCo
Marca	NotCo
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Comida
Sinopsis	When was the last time you saw an old cow, pig, or chicken? Most people have never seen these animals grow to a mature age, because in the current food system they only live a fraction of their natural lives. NotCo, the global food tech company known for its patented AI technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging AI in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system
Filosofía	NotCo, the global food tech company known for its patented A.I. technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging A.I. in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system. The captivating A.I. images can be seen on social media, billboards, and print ads in selected cities in the US through the end of Earth Month. The campaign, created by AKQA Bloom, wants to expose how surprised most people are to learn that cows can live up to 48 years in nature, pigs up to 23 years, and chickens over 20 years. However, in the current global food system, these animals only live a matter of months and sometimes even days. NotCo is also deploying the images across other countries where it operates, including Chile, Brazil, Canada, Mexico and Argentina.
Medio	Prensa y publicaciones
artist	Jean Zamprogno
Producción	Fuze Images
Director de cuentas	Silvia Brihy
Productor	Gabrielle Levy
Director artístico	Seine Kongruangkit
Director creativo	Rodolfo Fernandes
Responsable de conceptos / redactor	Giovanna Pereira
Strategy Director	Emma Riley
Fotógrafo	Leandro Viana
Producción	ArtClass