Título | Re-reborn |
Agencia | FCB Brasil |
Campaña | Re-reborn |
Anunciante | Clube de Criação de SP |
Marca | Clube de Criação |
Fecha de primera difusión/publicación | 2018 |
Sector Empresarial | Agencias de publicidad |
Sinopsis | Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself. |
Medio | Case Study |
Advertising Agency | FCB Brasil |
Design Agency | FCB Brasil |
Chief Creative Director | Joanna Monteiro |
Director ejecutivo de creación | Fabio Simoes |
Director creativo | Romero Cavalcanti |
Responsable de conceptos / redactor | Sofia Calvit |
Responsable de conceptos / redactor | Nikola Salim |
Director artístico | Rafael Beretta |
Director artístico | Juliana Utsch |
Director artístico | Yan Esteves |
Productora | Saigon Filmes |
Productora | Saigon |
Realizador | Silvio Cunha |
Productor de la productora | Marcelo Altschuler |
Productor de la agencia | Charles Nobili |
Productor de la agencia | Ricardo Magozo |
Productor de la agencia | Pedro Lazzuri |
Creative technologist | Marcio Bueno |
Creative technologist | Victor Odo |
Responsable de cuentas de agencia | Elton Longhi |
Responsable de cuentas de agencia | Pedro Fuhrer |
Responsable de cuentas de agencia | Vanessa Hannud |
Responsable de cuentas de agencia | Isabel Lunardelli |
Director medios comunicación | Fábio Freitas |
Director medios comunicación | Vinicius Loschiavo |
Director de proyectos | Suelen Mariano |