Regular Joe turns Olympic gymnast in this spectacular and unconventional film for Nordic fintech Vipps MobilePay. The idea vaults Vipps MobilePay out of the rational, feature-driven clutter of fintech and instead unfolds a spectacular show of effortless confidence.You know the feeling. Someone has to volunteer to collect money for the kids’ summer camp and no one steps forward. But Vipps MobilePay is on a mission to make the dreaded gig very, very easy. The feeling of effortless ease quickly takes our hero, and our audience, to gymnastics heaven. From an Olympic level floor routine to dazzling tricks on the horizontal bar. The idea and execution results in something as rare as an emotionally engaging ad for money transactions. The effortless ease of the gymnastics routine rubs off on the audience and puts a smile on your face. Just like the easiness of MobilePay.
You can explain the feeling of ease by pointing out cool and functional features of a product. But if you want that feeling of ease to stay with your audience, it is much more impactful to make them feel it - not just rationally undertand it. This ad for Nordic fintech company Vipps MobilePay does exactly that, by transforming the fundamental human insight into a film that dazzles you by Olympic level gymnastics illustrating the ease of life when letting Vipps MobilePay do the heavy lifting.
Filosofía
The main goal of the campaign is to create brand love. And to do so by breaking the mold of the fintech category.
Problema
Vipps MobilePay were pioneers when entering the mobile payment market. They experienced great succes due to the functional benefit and value it served to its users. Today, the market of mobile payment companies has expanded, so Vipps MobilePay saw a need to strengthen the brand love and emotional benefit of their products.
Resultado
A film that makes you feel the feeling of ease rather than having it explained. The film is distributed through cinema, TV and digital platforms. Being just release, the results are still to be concluded.