Título | A warning from the future |
Agencia | McCann Health |
Campaña | A warning from the future |
Anunciante | GSK Consumer Healthcare |
Marca | Cervical cancer vaccine |
Posted | Junio 2018 |
Sector Empresarial | Salud y productos farmacéuticos |
Sinopsis | Young women in China just didn't want to hear about cervical cancer or the vaccine to prevent it. So a film was launched in which "the future self" of a famous actress warns her about the deadly disease that she will face. To get tickets for the screening, young women had to take a selfie and send it. When they attended the film, the received an edited selfie - artificially aged to make them look 30 years older - with a similar warning, urging them to get vaccinated. |
Medio | Ambient |
Duración | |
President | Connie Lo |
Director ejecutivo de creación | Wendy Chan |
Group Head | Samson Du |
Director artístico | Yinhao Wang |
Responsable de cuentas de agencia | Susie Zhao |
Technology Director | Ng KitBun |
Productor | Vanessa Wen |
Productor de la agencia | Dora Zhou |
Associate Account Director | Verena Lam |
Director creativo | Chanfron Zhao |
Director del grupo de creación | Danny Li |