Susie  Zhao
Responsable de cuentas de agencia at McCann Health
Shanghai, China
TítuloA warning from the future
Agencia
Campaña A warning from the future
Anunciante GSK Consumer Healthcare
Marca Cervical cancer vaccine
PostedJunio 2018
Sector Empresarial Salud y productos farmacéuticos
Sinopsis Young women in China just didn't want to hear about cervical cancer or the vaccine to prevent it. So a film was launched in which "the future self" of a famous actress warns her about the deadly disease that she will face. To get tickets for the screening, young women had to take a selfie and send it. When they attended the film, the received an edited selfie - artificially aged to make them look 30 years older - with a similar warning, urging them to get vaccinated.
Medio Ambient
Duración
President
Director ejecutivo de creación
Group Head
Director artístico
Responsable de cuentas de agencia
Technology Director
Productor
Productor de la agencia
Associate Account Director
Director creativo
Director del grupo de creación

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