Good Citizens - "We See Sunglasses"

Rasic and Partners

938

This ad is part of the ACT Responsible Collection

Marca: Good Citizens
País: Australia

Anunciante: Good Citizens

Título	We See Sunglasses
Agencia	Rasic and Partners
Campaña	We See Sunglasses
Anunciante	Good Citizens
Marca	Good Citizens
Fecha de primera difusión/publicación	2022 / 1
Sector Empresarial	Gafas de sol y monturas
Lema	Untrash the planet
Sinopsis	Good Citizens turn single-use plastic bottles into 100% recycled eyewear frames. This film follows the life of bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames. We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
Filosofía	This film follows the life of water bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled.
Problema	Discarded water bottles are a huge problem for the environment. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames.
Resultado	We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
Medio	Televisión y Cine
Duración	45 seconds
Mercado	Australia
Banda Sonora	Composed by Johnny Green
Más información	https://www.goodcitizens.com.au
Director ejecutivo de creación	Dejan Rasic
Director ejecutivo de creación	Vanessa Zuppicich
Realizador	Ingvar Kenne
Director de fotografía	Ingvar Kenne
Productor ejecutivo	Vanessa Zuppicich
Producción musical	Heckler Sound
Compositor de música	Johnny Green
Sound Designer	Dave Robertson
Productor ejecutivo	Bonnie Law
Productora	Rasic and Partners
Advertising Agency	Rasic and Partners