Ocado - "Cleaning Range & Fruit & Veg"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

3474

Marca: Ocado
País: Reino Unido

Anunciante: Ocado

Título	Cleaning Range & Fruit & Veg
Agencia	St. Luke’s Communications
Campaña	Ocado Own Range
Anunciante	Ocado
Marca	Ocado
Fecha de primera difusión/publicación	2021 / 9
Sector Empresarial	Compras en línea y comercio electrónico
Lema	There's an Ocado Just for You
Sinopsis	The TV ad shows an Ocado delivery van adapted into an amphibious vehicle, travelling along a canal and delivering window spray to a barge, with a voiceover saying: ‘Our cleaning essentials at a tidy price. Your home, shipshape’. The spot continues with a vegetable delivery ‘at pocket-friendly prices’ to a busy family, enabling them to cook their ‘house special’ meal.
Filosofía	Ocado, the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK, is launching a 360o campaign revealing a rebrand of the Ocado Own Range in a campaign to feature across TV, VOD, Digital, Social, OOH, Press and Radio from 17 September. Devised by creative agency St Luke’s, the campaign showcases new branding created in collaboration with Ocado and Jones Knowles Ritchie (JKR) - and brings to life the philosophy behind Ocado Own Range. Everyday products can improve everyday life, offering shoppers the brilliant quality they expect from Ocado, at prices they can afford every day. The above-the-line media planning and buying handled by Hearts & Science, is the first time Ocado has advertised its Own Range brand, launches on Emmerdale on ITV on Friday evening with the first of two 30” spots. The campaign will also include three 30” radio spots, press and OOH and will run for a total of eight weeks. The digital and data planning and execution is being handled by m/SIX and will serve to amplify Ocado’s Own Range message to new and existing customers utilising innovative data-driven strategies and bespoke audience segmentation across multiple channels and key partners including Facebook, Pinterest, Google and Teads. Both commercials finish with the line: ‘With our quality own range at great prices too, there’s an Ocado just for you.’ The headlines across the campaign playfully reinforce Ocado’s collaboration with its customers including: ‘Our frozen food – Your manic Monday”; “Our veggies – Your Sunday lunch trimmings”; “Our cleaning range – Your spotless Saturday” and “Our baking range – Your piece of cake”.
Medio	Televisión
Duración	30 seconds
Productora	Outsider
Montaje	Final Cut
Empresa de creación sonora	Jungle Studios
Director de publicidad	Lisa McDowell
Director de publicidad	Sarah Emerson
Director de publicidad	Alicia Clarke
Director de publicidad	Alex Locke
Responsable de la creación	Alan Young
Socio creativo	Julian Vizard
Director artístico	Joanne Boyle
Responsable de conceptos / redactor	Matt Harvey
Chief Strategy Officer	Dan Hulse
Agency Planner	Tara Ellis
Productor de la agencia	Davina Hickson
Business Director	Emily Gill-Heginbotham
Senior Account Director	Olive Logue
Senior Account Director	Samantha Cowley
Senior Account Manager	Maisie LaCosta
Responsable de cuentas de agencia	Hope Shooter
Ejecutivo de cuentas	Sam Everett
Realizador	Chris Balmond
Productor	Steve Elgar
Montador	Suzy Kearney
Postproducción	Nineteentwenty
Director de fotografía	Theo Garland
Producer & Project Manager	Georgie Moran
Photography & Retouching	Jonathan Kennedy
Food Stylist	Vicki Smallwood
Sound FX	5A Studios
Diseñador	Tod Butler
Diseñador	Dan Forde
Motion & Animation	John Peter
Digital	Curious Productions
Social Media Agency	Tag
Media planning/buying	Hearts & Science, MMC
Digital Data Planning and Buying	m/SIX