Google AI / Canadian Down Syndrome Society - "Project Understood (130s)"

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Marca: Google AI / Canadian Down Syndrome Society
País: Canadá

Anunciante: Google AI / Canadian Down Syndrome Society

Título	Project Understood (130s)
Agencia	FCB Canada
Campaña	Project Understood
Anunciante	Google AI / Canadian Down Syndrome Society
Marca	Google AI / Canadian Down Syndrome Society
Posted	Abril 2020
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Introducing Project Understood, a campaign that recruited the Down syndrome community to donate their voices to train Google’s speech recognition model to understand them. The more data collected the smarter the model gets – potentially improving speech recognition technology and making the world more accessible for the 78 million people with all forms of atypical speech.
Medio	Case Study
Duración	134 seconds
Responsable de la creación	Nancy Crimi-Lamanna
Responsable de la creación	Jeff Hilts
Worldwide Creative Partner EVP	Fred Levron
Director creativo adjunto	Elma Karabegovic
Director creativo adjunto	Michael Morelli
Director creativo adjunto	Marty Hoefkes
Responsable de conceptos / redactor	Shannon McCarroll
Responsable de conceptos / redactor	Jason Soy
Chief Strategy Officer	Shelley Brown
Strategy Director	Eryn LeMesurier
Strategy Director	Shelagh Hartford
Strategy Coordinator	Audrey Zink
Managing Director	Tracy Little
Managing Director	Tim Welsh
Director de cuentas	Blake Connolly
Jefe de cuentas	Olivia Selbie
Agency Producers	Sarah Michener
Agency Producers	Kristine Lippett
VP of Operations	Shandi Horovitch Horovitch
Director de proyectos	Cori Pettit
Product and Technology Solutions	John Sime
Head of Global Innovation	Kris Hoet
PR	Shannon Stephaniuk
Productora	FuelContent
Realizador	Scott Drucker
Productor delegado	Sarah Michener
Director de fotografía	Scott Drucker
Director de fotografía	Chet Tilokani
Cámara (persona)	Scott Drucker
Cámara (persona)	Chet Tilokani
Sonido	Nicolas Field
Make-Up	Neil Silverman
Fotógrafo	Cassidy Clemmer
Montaje	Outsider Editorial
Montador	John Gallagher
Montador	Michael Barker
Assistant Editor	Scott Edwards
Productor ejecutivo	Kristina Anzlinger
Transfer Facility	Alter Ego
Colorista	Eric Whipp
Online Facility	Alter Ego
VFX Artist	Eric Perrella
Alter Ego Producer	Caitlin Schooley-Groneveldt
	Grayson Matthews
Music Track Director	Mark Dominic
	Vlad Nikolic
	Kelly McCluskey
Speech Pathologist	Amanda Cotton