I'm the Managing Director and Executive Creative Director at Immersive, an interdisciplinary creative studio with a reputation for developing the use of new technologies to expand the art of immersive storytelling across the globe. With 15 years+ of experience in design, branding, art, and entertainment, I’ve worked in many different settings, countries and within a range of creative industries, most of them with similar goals; to tell a story, to create engaging narratives, communicate key messages, design end-to-end visitor journeys and deliver great audience experiences.
Since I moved to London in 2010, I've worked and collaborated with some of the world’s leading Creative Directors and Designers to produce extraordinary results for the likes of EXPO2020 (Dubai), Smithsonian National Museum of Asian Art (Washington DC), The Royal Opera House (Muscat), the Metropolitan Opera (New York), Dubai World Cup, The House of Saud and No.10 (UK’s Government).
Before Immersive, I was working at the Tony and Olivier award-winning design studio and production company 59 Productions. I joined Immersive in 2019 as the Head of Studio and led the studio’s work on the Mobility Pavilion at the World Expo 2020 in Dubai. I was appointed Managing Director in February 2021.