Magnum - "Pleasure Verse (#NotAvailableInTheMetaverse)"

LOLA MullenLowe

LOLA MullenLowe Madrid, España

Premios

3461

Marca: Magnum
País: España

Anunciante: Unilever

Título	Pleasure Verse (#NotAvailableInTheMetaverse)
Agencia	LOLA MullenLowe
Campaña	#NotAvailableInTheMetaverse
Anunciante	Unilever
Marca	Magnum
Fecha de primera difusión/publicación	2023 / 3
Sector Empresarial	Helados
Sinopsis	The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. After realising this, she removes the goggles in frustration and the line ‘Not available in the Metaverse’ appears.
Filosofía	LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world.
Medio	Web Film
Duración	104 seconds
Mercado	Países Bajos
Advertising Agency	LOLA MullenLowe
Director ejecutivo de creación	Tomás Ostiglia
Managing Director	Tom Elliston
Director de cuentas	Catalina Aguirre
Jefe de cuentas	Cristina Panea
Responsable de la producción	Felipe Calviño
Chief Marketing Officer (CMO)	Julien Barraux
Director de publicidad	Ben Curtis
Director de publicidad	Sara Paixão
Brand Manager	Federico Russo
Director de publicidad	Anne Schreuder
Brand Manager	Tobias Sparnaaij
ASSISTANT BRAND MANAGER	Stephanie van Horn
Director de publicidad	Kim Lambregts
Director de publicidad	Yorick Chaudron
Director creativo	Jorge Zacher
Director creativo	Kevin Cabuli
Miembro del equipo creativo	Augusto Callegari
Miembro del equipo creativo	Pedro Mezzini
Design Director	Yan Graller de Oliveira
Director artístico	Alan Chung
Diseñador	Alan Chung
Head of Strategy	Camilla Facin
PR manager	Enrique Caballero