| Título | SickKids Airbnb |
| Brief | SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental. |
| Agencia | No Fixed Address |
| Campaña | SickKids Airbnb |
| Anunciante | SickKids Foundation |
| Marca | SickKids Foundation |
| Posted | Noviembre 2019 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world. |
| Medio | Ambient |
| Editorial Offline | Rooster Post Production |
| VFX & Color | Alter Ego |
| Agency | No Fixed Address |
| Responsable de la creación | Dave Federico |
| Responsable de la creación | Josh Budd |
| Director creativo adjunto | James Leake |
| Responsable de conceptos / redactor | Dylan Wagman |
| Director artístico | Luan Pirola |
| PR manager | Erin Banting |
| PR | Mackenzie Biddie |
| PR | Jessica Hoffeldt |
| PR | Nicki Wong |
| Media Agency | OMD Toronto |
| Productora | WDI MEDIA Inc. |
| Director / Producer | Will Dempster |
| Director de fotografía | Christian Bielz |
| Director técnico | Nick Marinelli |
| Montador | Colin Murdock |
| Junior Editor | Shane Preston |
| Productor | Alanna Homuth |
| Colorista | Eric Whipp |
| Color Assist | Jonah Venneri |
| VFX Artist | Hali Gale |
| VFX Producer | Spencer Butt |
| Producción de sonido | SNDWRX |
| Sound Designer | Didier Tovel |
| XM House | WXM |
| XM Producer | Nicole St. Jean |
| XM Supervisor | Damian Wright |
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