Mackenzie Biddie
PR at No Fixed Address
Toronto, Canadá
TítuloSickKids Airbnb
BriefSickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental.
Agencia
Campaña SickKids Airbnb
Anunciante SickKids Foundation
Marca SickKids Foundation
PostedNoviembre 2019
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world.
Medio Ambient
VFX & Color
Editorial Offline
Agency No Fixed Address
Responsable de la creación
Responsable de la creación
Director creativo adjunto
Responsable de conceptos / redactor
Director artístico
PR manager
PR
PR
PR
Media Agency
Productora WDI MEDIA Inc.
Director / Producer
Director de fotografía
Director técnico
Montador
Junior Editor
Productor
Colorista
Color Assist
VFX Artist
VFX Producer
Producción de sonido
Sound Designer
XM House WXM
XM Producer
XM Supervisor

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