L'Oréal - "Stand Up"

McCann Paris

McCann Paris Neuilly sur Cedex, Francia

10839

This ad is part of the ACT Responsible Collection

Marca: L'Oréal
País: Francia

Anunciante: L'Oréal

Título	Stand Up
Agencia	McCann Paris
Campaña	Stand Up
Anunciante	L'Oréal
Marca	L'Oréal
Fecha de primera difusión/publicación	2022 / 4
Sector Empresarial	Productos de belleza y perfumes
Filosofía	On the occasion of the 12th International Anti-Street Harassment Week (3-9 April 2022), McCann Paris has developed a new campaign on behalf of the Stand Up training program, developed by L’Oréal Paris in partnership with global nonprofit Right To Be (formerly Hollaback!). In this international campaign, available from April 3 on the L’Oréal Paris Instagram account, L’Oréal Paris ambassador Eva Longoria becomes a trainer and shares each of the 5Ds of this training method: Distract, Delegate, Document, Delay, Direct. A set of 5 simple and effective actions to respond to street harassment in total safety. Created in 2020 by L’Oréal Paris, in partnership with Right To Be (formerly Hollaback!), the aim of the Stand Up program is to tackle street harassment, which 80% of women have already been victims*. To date, 700,000 people have been trained in the 5Ds method, which gives the keys to put an end to sexual harassment in public spaces in complete safety, whether you are a witness or a victim. Available for free in short format on standup-international.com, and deployed in schools, companies and institutions, the Stand Up program will once again reach out to the general public. This digital campaign will be broadcast worldwide from April 3 on the Instagram page of L’Oréal Paris and shared via the hashtags #LOrealParis #WeStandUp #WorthIt
Medio	Interactivo
Duración	244 seconds
Director de publicidad	Charlotte Franceries
Responsable de la creación	Julien Calot
Director creativo adjunto	Agathe Dupasquier
Director creativo adjunto	Mateo Fernandez
Miembro del equipo creativo	Dylan Legrand
Miembro del equipo creativo	Gina Winsky
Miembro del equipo creativo	Anthony Ear
Production Company / Post-Production	CRAFT
Post-production images	Cathy Argaz
Post-production images	Léa Cossart
Director / DOP	Sébastien Tran
Director de proyectos	Nadia Lasfar
Director de proyectos	Nadia Smail
Account Management Team	Kristell Piriou
Account Management Team	Marine Monteil
Account Management Team	Carolina Herrera
Usage Rights	Delvincourt Caroline
Usage Rights	Chintana Salikoun
Usage Rights	Celia Martínez
Actor /Celebridad	Eva Longoria
Stock Music	shutterstock.com