| Título | Prada Paradoxe |
| Agencia | McCann Paris |
| Campaña | Prada Paradoxe |
| Anunciante | Prada |
| Marca | Prada Paradoxe |
| Fecha de primera difusión/publicación | 2022 / 8 |
| Sector Empresarial | Perfumes |
| Sinopsis | True to the brand's DNA, Prada fragrances question convention.How, in a luxury market saturated with iconic women's fragrances, can the brand make the launch of its new women's fragrance Prada Paradoxe its first contemporary iconic?McCann Paris chose to tell the story of modern feminity: the exploration of paradoxical facets, the permamentous reinvention, while remaining oneself.The campaign is unique in its collaboration with Emma Watson, the muse of the campaign. Indeed, she is both the lead and the director of the campaign, a first in the industry. |
| Medio | Interactivo |
| Duración | |
| Banda Sonora | “Lord It’s a Feeling” by London Grammar |
| Director creativo | Lauren Meyering |
| Productora | Macks films |
| Production Director | Story Slaughter |
| Productora | Division Paris |
| Productor ejecutivo | Jules de Chateleux |
| Productor | Aurélie Bruneau |
| Production Service Company | Twentyfour Seven |
| Production Services EP | Rodriguez & Oriol |
| Jefe de decorados | Pirra |
| Set Design Art Director | Berta Gomez |
| Movement Director | Emma Portner |
| Movement Director | Steve Gaeto |
| Movement Director | Kristin Sudeikis |
| 1st AD | Catherine Olaya |
| Steadycam | Aymeric Colas |
| Montador | Adriana Legay |
| Postproducción | The Mill Paris |
| VFX Supervisor | Flore Mounier |
| Director de publicidad | Yann Andréa |
| President / EVP / Global Business Leader | Charlotte Franceries |
| Responsable de la creación | Julien Calot |
| Chief Operating Officer (COO) | Anne-Sophie Carbo |
| EVP, Talent Partnerships | Kimberly Kress |
| Head of Digital | Pierre-Jean Bernard |
| Postproducción | Kind Paris |
| CFO | Julien Pasquier |
| Production Supervisor | Titem Mouici |
| Head of Post Production | Françoise Hernandez |
| Actor /Celebridad | Emma Watson |
| Realizador | Emma Watson |
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