BMW 1 SERIES - "FACE CITY"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, Francia

10817

Marca: BMW 1 SERIES
País: Francia

Anunciante: BMW

Título	FACE CITY
Agencia	Wunderman Thompson
Campaña	FACE CITY
Anunciante	BMW
Marca	BMW 1 SERIES
Fecha de primera difusión/publicación	2011 / 9
Sector Empresarial	Automóviles grandes y de lujo
Lema	NEW BMW 1 SERIES. UNIQUE.
Filosofía	To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map.
Medio	Sitios de Internet
Postproducción	Circus
Ejecutivo de cuentas	Axel Grollemund
Ejecutivo de cuentas	Marie Guillemin
Director de cuentas	Camille Constantin
Responsable de cuentas de agencia	Olivier Daban
Responsable de conceptos / redactor	Thierry Brioul
Director artístico	Laura Moreau
Director artístico	Laurent Salles
Director creativo	Tanneguy de Thé
Director creativo	Guillaume Cartigny
Director ejecutivo de creación	Ghislain de Villoutreys
Desarrollo multimedia	Make Me Pulse