Oxford - "Never Give Up"

DENTSU CREATIVE

DENTSU CREATIVE Paris, Francia

Premios

24028

Marca: Oxford
País: Francia

Anunciante: Oxford

Título	Never Give Up
Brief	A little robot boy is dismayed when he can’t join in the complex hand-slapping games his human friends play at school. So he decides to teach himself, making detailed notes and sketches and practising in his spare time. He comes close to giving up, but the support of his “parents” spurs him on. And finally, after all his efforts, he’s able to join the cool kids. Learning is hard, but it makes you a better human. Oxford notebooks: power in your hands.
Agencia	DENTSU CREATIVE
Campaña	Cool Robot
Anunciante	Oxford
Marca	Oxford
Fecha de primera difusión/publicación	2016 / 8
Sector Empresarial	Papelería y suministros de oficina
Lema	Power in your hands
Sinopsis
Problema	Learning is not an easy task: it requires time, effort and determination, provided you have the right tools.It is from this observation that gyro: paris has created a new European communication platform for Oxford based on the concept of "Never Give Up."A creative idea that reflects the contribution of notebooks, diaries and Oxford applications in the long road to success.It is embodied in a film full of emotions and values, which tells how a robot manages to fit into his new school through perseverance and learning the Handshake, emblematic of the generation Z.This robot, able to think and learn, is a symbolic representation for easy identification of each and illustrating the importance of courage, abnegation, attempts and failures in the construction of its own success.gyro: paris breaks all the established codes of the notebook world to make Oxford brand the brand of a new generation, an unstoppable generation.#NEVERGIVEUP
Medio	Televisión
Duración	146 seconds
Realizador	Drake Doremus
Productora	U-Man
Productor de la productora	Hervé Humbert
Director creativo	Sébastien Zanini
Director creativo	Pierre-Marie Faussurier
Responsable de conceptos / redactor	Thierry Brioul
Director artístico	Aurore Michelin
Director artístico	Laurent Salles
Productor de la agencia	Alexandra Marik
Postproducción	FIRM
Producción de sonido	Schmooze