Samsung Mobile - "Galaxy Buds Dual Microphone Technology"

R/GA

R/GA New York, Estados Unidos

13664

Marca: Samsung Mobile
País: Estados Unidos

Anunciante: Samsung Mobile

Título	Galaxy Buds Dual Microphone Technology
Agencia	R/GA
Campaña	Seamlessly Connect Your Galaxy
Anunciante	Samsung Mobile
Marca	Samsung Mobile
Fecha de primera difusión/publicación	2019 / 7
Sector Empresarial	Electrónica doméstica y audiovisual
Filosofía	Samsung’s summer campaign, which has just debuted in the US, highlights the connectivity of its Galaxy S10 ecosystem and features a couple trying to keep a baby happy and not crying through rap music. The 45-second hero film, done in partnership with R/GA and directed by Sean Meehan of Arts and Sciences, highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products. As the exhausted parents try to quiet the baby, a call comes in on the mother’s Galaxy Watch Active to the tune of Party Up by DMX. When the father realizes that the quick call quieted the baby momentarily, he starts playing the tune on his Galaxy S10+. The two then spring into action, getting the baby into a swing and switching the action to the Samsung TV. A brief hiccup as the music goes to the Galaxy Buds is remedied when the music is heard on both devices. Crisis averted. Separate 10-second ads show individual features of the ecosystem through the actions of the couple, like music control, dual microphone technology, text without typing and answering your phone on your tablet.
Medio	Interactivo
Duración	10 seconds
Sound	Sonic Union
Music	Party Up - DMX
Group Executive Creative Director	Nick Pringle
Group Executive Creative Director	Kim Laama
Executive Creative Director	Ciaran McCarthy
Director ejecutivo de creación	Roberto Fara
Creative Director	Josh Parschauer
Director creativo adjunto	Katie Facada
Director creativo adjunto	Thibault Gerard
Director creativo adjunto	Joshua Williams
Design Director	Ben Downard
Design	Chris Cyran
Design	Anton Pearson
Design	Wes Vanderpool
Design	Tiffany Tsoi
Director artístico	Jason Saimpy
Responsable de conceptos / redactor	Ji Kim
SVP Group Managing Director	Christopher Brown
VP, Executive Production Director	Ami Moore
Group Account Director	Georgia Newton
Management Supervisor	Stephanie Kim
Producer	Christine Barnowsky
Producer	Andy Kim
Product Manager	Anna Fine
Business Affairs	Lynda Blaney-Smith
Business Affairs	Danielle Small
Executive Strategy Director	Meghann MacKenzie
Group Strategy Director	Markus Hutchins
Strategy Director	Jenna Silverman
Connections Planner	Meghan Lorito
Executive Content Producer	Carol Powley
Content Producer	Chris Detoy
Content Producer	Purvi Sheth
Associate Content Producer	Claire Dorwart
Director ejecutivo de creación	James Dick
Motion Design Director	Gavin Shapiro
3D Art Director	Natasha Saenko
VP, Technology Director	Kai Tier
Technology Director	Rawle Curtis
Technology Director	Thomas Chan
Content Producer, Print	Patrick Gosse
Mechanical Artist	Olga Lamm
Retouchers	XYZ Graphics
Productora	Arts & Sciences
Director	Sean Meehan
Managing Partner / Executive Producer	Marc Marrie
Managing Director / Partner	Mal Ward
Responsable de la producción	Christa Skotland
Producer	Sam McGarry
Director of Photography	Sean Meehan
Production Designer	Michael Broaddus
Editorial	Cut+Run
Montador	Steve Gandolfi
Assistant Editor	Chris Wronka
Assistant Editor	Eli Beck-Gifford
Head of Production	Marcia Wigley
Finishing	Jogger NY
Lead Flame Artist	Joey Grosso
Flame Artist	Matt Dolven
Flame Assistant	Rachel Driver
Producer	Mike Tockman
Color	Company 3
Colorist	Sofie Friis Borup
Sound Designer/Mix Engineer	Julienne Guffain
Music Supervision	Wool & Tusk