Claire Billings

Claire Billings

VP Head of Marketing EMEA at Merkle EMEA, LONDON
LONDON, Reino Unido


I believe in applying strategic marketing rigour to an agency's own marketing activity to build its brand, while supporting sales and growth through targeted activity, relevant content and continuous measurement and optimisation.

I build marketing strategies that foster collaborative relationships with different departments and disciplines to build successful agency brands, raising their profiles and those of their key executives.

Tactics include:
• Messaging strategies
• Agency of the Year
• Media relationships and networking
• Events and conferences
• Sponsorship
• Social Media and online content creation
• Awards
• Thought Leadership strategy

I provide leadership on the development of high level messaging platforms for key individuals and businesses that tie into a wider network or group-led proposition.

I currently work for Merkle Inc, part of Dentsu Aegis Network

I was previously the Marketing Director at MEC UK, part of WPP and the winner of Campaign Media Agency of the Year titles in 2015 and 2016.

I previously led marketing and communications at RAPP UK, across a fully integrated offering comprising Creative, Data, Technology and Media.


VP Head of Marketing EMEA
LONDON, Reino Unido
September 2017 - Presente (2 years 10 months)
I lead the marketing for Merkle across EMEA. 
Marketing Director, UK
Reino Unido
2015 - 2017 (2 years)
I led the creation and implementation of a proactive marketing function responsible for building the MEC brand in the UK to support new business, talent and client satisfaction. During those two years, MEC UK won two Agency of the Year titles from Campaign magazine and over 50 Gold awards.

I applied strategic marketing rigour to the agency's own marketing activity, leading the marketing team to build its brand and build passive stage bias to drive preference at the trigger stage among MEC's consumers
Head of marketing and communications
London, Reino Unido
2012 - 2015 (3 years)
I oversaw the UK group's marketing and communications strategy across PR, new business, website, social media and thought leadership.
Marketing and PR manager
London, Reino Unido
2010 - 2012 (2 years)
Raised Chemistry's profile ahead of its sale to Publicis and oversaw acquisition PR and comms.
Managed the website, all marketing activity, new biz presentations and responses, and pitches.

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