| Título | Broadcast For Blood |
| Agencia | McCann Worldgroup Romania |
| Campaña | Broadcast For Blood |
| Anunciante | International Commitee of Red Cross |
| Marca | Red Cross National Society |
| Fecha de primera difusión/publicación | 2019 / 4 |
| Sector Empresarial | Donación de sangre/órganos |
| Sinopsis | Romania ranks last in the EU for registered blood donors. People donate massively only when there’s a tragedy on the news. Transfusion centres are over capacity one day, then empty for months after. The Romanian Red Cross wanted to educate people about the importance of donating blood constantly. We hijacked the news by creating a new media: microphone flags that ask for blood donors. Using our simple innovation, every microphone became a call to action for the blood types in need. This means massive exposure live on TV, in prime time, especially during the news. |
| Medio | Relaciones públicas |
| Duración | |
| Agency | MRM//McCann |
| Productora | Unlimited Communications |
| Director ejecutivo de creación | Catalin Dobre |
| Director creativo | Bogdan Costin |
| Director artístico | Mihai Constantinescu |
| Responsable de conceptos / redactor | Paula Ionescu |
| Director de cuentas | Dana Hogea |
| Director de cuentas | Diana Patriche |
| Director de cuentas | Alina Masgras |
| Director de cuentas | Olga Tudor |
| Director de cuentas | Ioana Silviu Lefter |
| Director de cuentas | Nadia Lazar |
| Director de cuentas | Iuliana Tudor |
| Director medios comunicación | Victor Croitoru |
| Director medios comunicación | Alexandru Pascu |
| PR Director | Lavinia Chican |
| PR Director | Mihaela Dumitrascu |
| PR Director | Alexandra Tanasescu |
| Productor de la agencia | Petre Bruma |
| Digital Creative Director | Laura Belc |
| Digital Creative Director | Alex Budin |