| Título | The Greatest Carnival Without Pain |
| Agencia | Publicis Brasil Comunicação |
| Campaña | The Greatest Carnival Without Pain |
| Anunciante | Sanofi Medley Farmaceutica |
| Marca | Dorflex |
| Fecha de primera difusión/publicación | 2019 |
| Sector Empresarial | Medicamentos |
| Filosofía | Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party. Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese). |
| Medio | Exterior |
| Duración | |
| Marketing Director | Vinicius Santos |
| Marketing Director | Fernanda Pincherle |
| Marketing Director | Bruno Oliveira |
| Marketing Director | Andre Rodrigues |
| Marketing Director | Gabriella Nogueira |
| Marketing Director | João Santana |
| Media Planner | Viviana Maurman |
| Media Planner | Erica Capellano |
| Media Planner | Flavia Pinho |
| Media Planner | Pedro Moreale |
| Media Planner | Patrick Monteagudo |
| Media Planner | Guilherme Mota |
| PR Agency | Espalhe MSL |
| PR Executive | Cláudia Cecília |
| PR Executive | Adriana Cardoso |
| PR Executive | Aline Marques |
| PR Executive | Gabriel Grunewald |
| PR Executive | Fernanda Monroy |
| Agency marketing/ PR | Vivid Brand |
| Ejecutivo de cuentas | Beatriz Chami |
| Ejecutivo de cuentas | Guilherme Nogueira |
| Ejecutivo de cuentas | Rodrigo Crisafulli |
| Director de cuentas | Gabriela Borges |
| Responsable de cuentas de agencia | Beatriz Pedrosa |
| Planning Director | Alexandra Varassin |
| Planificador de cuentas | Diana Santos |
| Planificador de cuentas | Luciana Colnaghi |
| Planificador de cuentas | Matheus Funke |
| Planificador de cuentas | Heitor Konatsu |
| Planificador de cuentas | Guilherme Camargo |
| Responsable de la creación | Domenico Massareto |
| Director creativo | Marie Julie Gerbauld |
| Director creativo | Leonardo Giannetti |
| Responsable de conceptos / redactor | Mauricio Muniz |
| Responsable de conceptos / redactor | Philippe Lacerda |
| Director artístico | Bruno Silva |
| Productor ejecutivo agencia | Thiago Rique |
| Productor ejecutivo agencia | Mariana Mendes |
| Productor de la agencia | Daniela Andrade |
| Productor de la agencia | Nathan Peres |
| Productor de la agencia | Michele Pavao |
| Productor de la agencia | Lucas Milian |
| Productor de la agencia | Gabriela Chineze |
| Productora | Vivid Brand |