Ladder - "So Good"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , Estados Unidos

9667

Marca: Ladder
País: Estados Unidos

Anunciante: Ladder

Título	So Good
Agencia	FRED & FARID Los Angeles
Campaña	Life Insurance So Good You Might Wish You Didn't Have It
Anunciante	Ladder
Marca	Ladder
Fecha de primera difusión/publicación	2021 / 10
Sector Empresarial	Seguros
Filosofía	Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents. Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way.
Medio	Televisión
Duración	60 seconds
Director de publicidad	Olivia Borsje
Director de publicidad	Casey Dubie
Director de publicidad	Conor Coughlan
Director de publicidad	Liana Corwin
Responsable de la creación	Fred & Farid
Director creativo	Chelsea Steiger
Business Director	Nathan Smith
Responsable de conceptos / redactor	Hilary Smith
Strategist	Jess Neill
Productor ejecutivo	Amanda Van Caneghem
Productor de la productora	Kristin Childers
Productora	Kapsized
Realizador	Casey Storm
Productor ejecutivo	Jed Herold
Productor ejecutivo	Scott Kaplan
DP	Jake Polonsky
Productor de la productora	John Gilliland
Montaje	Exile Editorial
Montador	Matt Murphy
Assistant Editor	Eduardo Wong
Productor ejecutivo	CL Kumpata
HOP	Jennifer Locke
Postproducción	David Won
Colorization	Co3 / Los Angeles
Colorista	Sean Coleman
Senior Producer	Matt Moran
Finishing	Cosmo Street
Finishing	Taylor Armstrong
Sonido	Lime Studios
Mixer	Sam Casas
Productor ejecutivo	Susie Boyajan