Título | Free-fall Parachute Sale |
Título (Lengua original) | Paraquedas |
Agencia | Wieden + Kennedy |
Campaña | Paraquedas |
Anunciante | Elo |
Marca | Elo |
Fecha de primera difusión/publicación | 2019 / 10 |
Sector Empresarial | Tarjetas de crédito |
Filosofía | Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign. |
Medio | Televisión |
Duración | |
Director ejecutivo de creación | Eduardo Lima |
Director ejecutivo de creación | Renato Simões |
Director creativo | Felipe Ribeiro |
Director creativo | Diego Limberti |
Responsable de conceptos / redactor | Matheus Sanches |
Director artístico | Diogo Bueno |
Director artístico | Gustavo Henrique |
Productor de la agencia | Regiani Pettinelli |
Productor de la agencia | Thais Bonizzi |
Productor digital | Ricardo Barbin |
Account Management | Fernanda Antonelli |
Account Management | Priscilla Carvalho |
Account Management | Bianca Paulucci |
Account Management | Beatriz Chedid |
Account Management | Soluwa Bernardi |
Planning Team | André Troster |
Planning Team | Bruno Araldi |
Planning Team | Ariane Kopke |
Strategist | André Troster |
Strategist | Eliel Guilhen |
Strategist | Gustavo Cabral |
Strategist | Rubens Santos |
Social Media Strategist | Gabriel Marchi |
Social Media Strategist | Erick Ramalho |
Media Team | Thais Altschuller |
Media Team | Cintia Mavros |
Media Team | Marina Signori |
Media Team | Gabriela Mansano |
Media Team | Victor Meireles |
Approval Client | Luis Cassio de Oliveir |
Approval Client | Renata Ucha |
Approval Client | Christina Ricci |
Productora | Fauna |
Realizador | Fernando "Del" Reginato |
Executive Director | Patrick Petry |
Director de fotografía | Gabriel Risso Bianchini |
Productor ejecutivo | Melinha Lobo |
Account Production | Graziella Nadruz |
Montador | Daniela Guimarães |
Postproducción | BTFLY Coletivo |
Audio Post Facility | DaHouse Audio |
Soundtrack Production | Lucas Mayer |
Soundtrack Production | Markus Thomas |
Soundtrack Production | Rodrigo Sagui |