Sumario
Shiona is responsible for leading RAPP’s strategic global offering across the network which spans APAC, Europe and The Americas, working on brands such as Virgin Media, PayPal, Ford and PokerStars.
Over the past 8 years, Shiona has driven major changes in client communication strategies, leading to increased integration across client business, significant commercial successes and award-winning creative work, including a number of DMA gold awards. As their trusted strategic partner, she has led her clients to deliver true integration across multiple channels, placing insight, technology and data at the heart of an enhanced customer experience.
Prior to RAPP, she worked client side as Marketing Director at Virgin Wines and Harper Collins where she pioneered e-CRM best practice and led digital transformation.
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Positions
Leading the development and definition of Rapp’s portfolio of strategic tools and championing best practice with local market strategic leads and within Omnicom Precision Marketing Group.
SVP Strategy Jan 2016 – Present
Member of the senior leadership at RAPP responsible for driving the business forwards and leading our approach across all clients.
Executive Planning Director May 2014 – Present
Leadership and development of planning at RAPP as well as continuing to deliver insight-driven strategy for clients.
Strategy Director Apr 2010 – Present
A solution lead role responsible for leading the vision and strategy for clients including Virgin Media, P&G, Barclays and Skype
