| Título | Protect The Love |
| Brief | There are no laws in Italy that protect LGBT+ people from homophobic insults. Those entrusted to protect them do nothing but foment contempt, and all of this hate gets poured into social networks. Zurich Connect, one of Europe’s leading insurance companies, transformed this hate into support with Protect The Love. For every offensive comment found on social networks, Zurich Connect donated €1 to to projects that champion the LGBT+ community. Haters had never been so useful: the more they hated, the more they donated. |
| Agencia |
DDB Group Italy
|
| Campaña |
Protect The Love
|
| Anunciante |
Zurich Connect
|
| Marca |
Zurich Connect
|
| Posted | Noviembre 2019 |
| Sector Empresarial | Servicios financieros en línea
|
| Sinopsis | Anti-LGBT+ users are everywhere. Offline and online. To support the LGBT+ community and take a stand against the haters we just said one thing to them: thank you. During Milan Pride Week bullies and homophobes unintentionally became supporters of the cause thanks to “Protect The Love”, the first online insurance for LGBT+ Pride. During Pride Day in Milan we turned every hateful comment we intercepted on social networks into donations towards projects that support LGBT+ people. Bullies and Homophobes online have never been so useful: the more they hated, the more they donated. Online insurance is what we do best, and if the law can’t protect LGBT+ people, we can. |
| Medio |
Redes Sociales
|
| Director ejecutivo de creación |
Luca Cortesini
|
| Director ejecutivo de creación |
GABRIELE Caeti
|
| Client Creative Director |
Salvatore Zanfrisco
|
| Client Creative Director |
Stefano Guidi
|
| Director artístico |
Daniele Baglioni
|
| Director artístico |
Mauro Valsecchi
|
| Responsable de conceptos / redactor |
Gianluca Nucaro
|
| Responsable de conceptos / redactor |
Giacomo Ghezzo
|
| Director de cuentas |
Barbara Damonte
|
| Social Media Manager |
Pasquale Pinto
|