Volvo Trucks - "On the road for everyone"

SoWhat

SoWhat Curitiba, Brasil

2501

Título	On the road for everyone
Agencia	SoWhat
Campaña	On the road for everyone
Anunciante	Volvo Trucks
Marca	Volvo Trucks
Fecha de primera difusión/publicación	2020 / 4
Sector Empresarial	Camiones, camiones de reparto
Filosofía	The campaign proposes that “making history is moving forward, even when everyone had to stop”, recalling the truckers' mission of transporting medicines, food and, above all, hope that the world does not stop. The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages and countries, carrying messages such as “despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass ”. So the campaign was adopted by the company globally - including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied.
Medio	Web Film
Duración	68 seconds
Executive Creative Direction	Rodrigo Poersch
Executive Creative Direction	Marcelo Bacellar
Concepción / Redacción	Pedro Eilert
Director artístico	Marcelo Bacellar
Responsable de cuentas de agencia	Bruno Lunardon
Responsable de cuentas de agencia	Anna-Lucia Afonso
Productor	Akira Miyake
Director de publicidad	Daniel Mello
Director de publicidad	Alessandra Almada
Producción de sonido	Canja