Ease Labs - "Science 3"

McCann Health Brazil

McCann Health Brazil São Paulo, Brasil

2061

Título	Science 3
Agencia	McCann Health Brazil
Campaña	Science
Anunciante	Ease Labs
Marca	Ease Labs
Fecha de primera difusión/publicación	2020 / 9
Sector Empresarial	Salud y productos farmacéuticos
Lema	The nature has science that science itself doesn't know
Sinopsis	Situation - The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.Solution - To demystify this prejudice that still exists, we use the microscopic view of leaves, flowers, tree trunks, that is, everything that comes from nature, to take the deeper look that science is capable of. For this we created the concept: Nature has science that science itself did not know. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Medio	Prensa y publicaciones
Director creativo	Alessandra Gomes
Director artístico	Eduardo Basque
Responsable de conceptos / redactor	Fernando Franchim
Productor de la productora	Ycaro Prata
Productor de la productora	Karen Xavier
Global Account Leader	Ana Padinha
Postproducción	Eduardo Basque