| Título | Kickass skateboarding |
| Agencia | McCann Spain |
| Campaña | Skateboarding |
| Anunciante | Syrmo |
| Marca | Syrmo |
| Fecha de primera difusión/publicación | 2016 / 5 |
| Sector Empresarial | Juguetes y juegos |
| Filosofía | Syrmo is a Smart Pad that skateboarders fit to the truck of their skateboard, it has electronic sensors that track every movement of the skateboard and connects to an App on their smartphones and records all the tricks in 3D. So the skater can see the tricks again (with all the details regarding height, angles, air time, pop force, number of tricks of the session, fails, learnings, statistics…) share them on social media, analyse tricks and improve them, beat rankings, beat your friends or other skaters and level up your position in the rankings, challenge friends to beat your records, choose new skateboarding routes and many more. In short, Syrmo is the biggest social network for skaters. |
| Medio | Interactivo |
| Duración | |
| Mercado | España |
| Más información | http://syrmo.com |
| Responsable de la creación | Monica Moro |
| Director ejecutivo de creación | Jon Lavin |
| Director ejecutivo de creación | Raquel Martínez |
| Director artístico | Matias Ivan Visciglia |
| Concepción / Redacción | José Miguel Moreno |
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