| Título | Heart Markets |
| Agencia | Sancho BBDO |
| Campaña | Heart Markets |
| Anunciante | Bancolombia |
| Marca | Bancolombia |
| Fecha de primera difusión/publicación | 2022 / 1 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | In Colombia, farmers produce 100% of the country's fruits and vegetables, however, their net profit from sales is 10%. That's why Bancolombia, the country's largest bank, created Heart Markets, a platform to connect all farmers with buyers in cities. In the first 5 routes, we identified more than 600 farming families and marked their stalls in Waze in order to show the main roads of the country. |
| Medio | Impresiones Colaterales y de Marketing Directo |
| Duración | |
| Creative Director, Copywriter | Cristian Camilo Díaz |
| Productora | Flare Studio |
| Responsable de la creación | Cristian Camilo Díaz |
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