| Título | Real Performance |
| Agencia | Sancho BBDO |
| Campaña | Real Performance |
| Anunciante | General Motors Corp. |
| Marca | Chevrolet |
| Fecha de primera difusión/publicación | 2023 / 1 |
| Sinopsis | Trucks always look so slick in ads. BUT THE PERFECT TRUCK FOR A REAL TRUCKER IS THE ONE THAT DOWNRIGHT PERFORMS ON REAL ROADS. THE PROBLEM Wandering around those real roads grabbing shots that prove this... is … well, fraught. It's expensive, it drags on, Geeze! it's nigh on impossible. THE SOLUTION There is a tool that has recorded millions of kilometers: Google Maps. Through it we identify all the references of our trucks that have been tested on the most difficult roads and turned them into the official image for our regional campaign. |
| Medio | Integrated Media/360 Activation |
| Duración | |
| Director creativo | Cristian Camilo Díaz |
| Vice President (VP) | Natalia Perez |
| Director ejecutivo de creación | Daniel Alvarez |
| Productora | Falre |
| Vice President (VP) | Mario Lagos |
| Managing Director | Andres Mauricio Carvajal |
| Vice President (VP) | Juan Camilo Laverde |
| Vice President (VP) | Mara Fernanda Duque |
| Director ejecutivo de creación | Diego Contreras Jaramillo |
| Executive Director | Luisa Márquez |
| Planning Director | Sebastián Quiroga |
| Director artístico | William Niño |
| Head of Business Affairs | Yasmin Sedano |
| Designer | Jose Huertas |
| Executive Assistant | Roberto Aguirre |
| Montador | Rafael Araoz |
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