Título | Liquor |
Agencia | Artplan |
Campaña | Inexcusable Labels |
Anunciante | Detran SP |
Marca | Detran SP |
Fecha de primera difusión/publicación | 2021 / 10 |
Lema | There is no excuse for those who drink and drive. |
Sinopsis | Tattered excuses, such as "I ate liquor bonbons" or "I swallowed some mouthwash", used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving. |
Medio | Prensa y publicaciones |
Executive Production Director | Bruno Werner |
Director ejecutivo de creación | Alessandro Bernardo |
Director creativo | Carla Cancellara |
Director creativo | André Batista |
Illustration | Black Madre Atelier |
Productora | Big Mouth |