André Batista
Creative Director at andrebatista.net
São Paulo Area, Brazil, Brasil
TítuloRemedy
Agencia
Campaña Inexcusable Labels
Anunciante Detran SP
Marca Detran SP
Fecha de primera difusión/publicación 2021 / 10
Lema There is no excuse for those who drink and drive.
Sinopsis Tattered excuses, such as "I ate liquor bonbons" or "I swallowed some mouthwash", used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving.
Medio Prensa y publicaciones
Executive Production Director
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Director creativo
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Illustration
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