Eduardo  Marques
CCO at Publicis Spain
Madrid, España
TítuloMoldy Whopper (Day 28)
BriefThe food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
Agencia
Campaña Moldy Whopper
Anunciante Burger King
Marca Burger King
PostedDiciembre 2020
Sector Empresarial Restaurantes y comida rápida
Sinopsis The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
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