Título | All with Zach Zoya #allagainstone |
Agencia | Cossette Communication-Marketing |
Campaña | All against one. All against Covid-19. |
Anunciante | Gouvernement du Québec |
Marca | Ministère du Conseil exécutif |
Fecha de primera difusión/publicación | 2020 / 8 |
Sector Empresarial | Gobierno y otras instituciones |
Lema | All against one. All against Covid-19. |
Sinopsis | While at low risk of developing serious symptoms associated with COVID-19, teens and young adults are key vectors in the spread of the coronavirus. So, the Government of Quebec turned to Loud, Naya Ali, Sarahmée and Zach Zoya, popular Québec rap and hip hop artists, to drive home the importance of following hygiene measures like wearing a mask and practicing physical distancing. Each artist stars in one of the campaign’s four featured spots, which are nothing like typical government messages. With a less ad-like feel and a positive tone drawn from inspirational platforms often used in high performance sports, the campaign lends a touch of poetry to a very serious subject and it appeals to young people’s common sense. To ensure the authenticity of the content, the artists were given the freedom to write and interpret the message as they saw fit—by rapping, providing a voiceover or by spoken word. They took the project to heart, expressing their convictions and sending a strong message to the target population. The campaign was created in conjunction with communications agency Cossette, production house Colossale, and sound studio Cult Nation. |
Medio | Web Film |
Duración | |
Artista / Dibujante | Zach Zoya |
Director creativo | Fabrice Bouty |
Director artístico | Dorian Coureau |
Responsable de conceptos / redactor | Alex Lachapelle |
Responsable de conceptos / redactor | Nadine El-Whidi |
Planificador estratégico | Valentin Roux-Dufort |
Planificador estratégico | Marie Vaillancourt |
Product Manager | Geneviève Sdicu |
Creative Strategy | Laurence Sauvé |
Productor digital | Stéphanie Côté |
Productora | Colossale |
Realizador | Sebaztian |
Director de fotografía | Kristof Brandl |
Productor ejecutivo | Alexandre Auray |
Productor ejecutivo | Mathieu Leduc |
Montador | Jesse Riviere |
Music and Sound | Cult Nation |
Sound design and mixing | Théo Porcet |
Postproducción | Outpost Signage campaign |
Production Studio | LÉloi |
Fotógrafo | William Arcand |
Productor de la productora | Johanne Richer |