Cristal - "This passion knows no gender"

Fahrenheit DDB

Fahrenheit DDB Lima, Perú

1497

This ad is part of the ACT Responsible Collection

Marca: Cristal
País: Perú

Anunciante: Backus

Título	This passion knows no gender
Agencia	Fahrenheit DDB
Campaña	This passion knows no gender
Anunciante	Backus
Marca	Cristal
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Filosofía	To support the Peruvian Women's Football Team and increase its fan base, Fahrenheit DDB and Cristal, the beer brand that is the official sponsor of the national football team; created the campaign "This passion knows no gender". The campaign is composed of several pieces that play with the homonyms. Edison Flores is one of the best football players in Perú. These pieces are based on audio, as prejudice is visual. In this case, in the middle of the narration of recent football matches, in which everyone believes or assumes that they are listening to a play by Edison Flores, it is revealed that it is Scarleth Flores who makes the extraordinary play that can be heard.
Medio	Interactivo
Duración	25 seconds
Director de publicidad	Alejandro Molina
Director de publicidad	Diego Devoto
Director de publicidad	Daniel Villarán
Director de publicidad	Eduardo Miro Quesada
Director de publicidad	Alexia Barragan
Director de publicidad	Fernando Salas
Director de publicidad	Daniel Ramirez
Partner/CCO	Ricardo Chadwick
Partner/General Brand Director	Alberto Goachet
Director ejecutivo de creación	Sergio Franco
Creative Copywriter	Alejandra Fernández
Director artístico	Piero Roncall
Innovation Manager	Andrea Corvetto
Director de proyectos	Anaís Mercado
Production and Content General Manager	Vanessa Díaz Llontop
Productor ejecutivo agencia	Carolina Chávez Tapia
Director Digital	Giuliana Lazo
Planning General Manager	Jose Rodriguez
Research Planner	Renato Aguilar
Social Media Manager	Alexander Agüero
Community Manager	Alejandro Loarte
Productora	Canica Films
Realizador	Verónica Vasquez
Productor ejecutivo	María Teresa Benvenuto
Assistant director and executive producer	Thaís Comitre
Director de fotografía	Mathis Willaerts
1st AC	Luis Diaz
2nd AC	Johns Cordova
Field producer	Nathalli Maguiño
Production Assistant	Lorena Ortiz
Production Assistant	Juan Pablo Urbano
Production Assistant	Elian Dueñas
Costume	Maria Fernanda Vasquez
Wardrobe Assistant	Patricia Vega
Props	Angel Sanchez
Production Mobility	Sandro Gonzales
Production Mobility	Jhonny Correa
Catering	David Sotelo
Police Protection	Juan Carlos Mamani
Police Protection	Victor Condezo
Casting	Luis Miguel Diaz
Postproducción	Grecia Studios
Music / Sound Design	Sordo
Audio General Producer	Nicola Pedreros
Sound Designer	Luis Garcia
Executive Sound Producer	Andrea Ortega
Executive Sound Producer	Natalia Gamarra
Audio Post Production	Jairo Chavez
Audio Post Production	Miguel Tataje
Post Production Coordinator	Mónica Cárdenas
2D Artist	Piero Roncall